Advertisers Might be Seeking a New Line

An adage states, “you are what you eat.” Maybe, in our visual age, we need to change that adage to, “you become what you see.”

Advertisers have known for years that, if they can make us think a particular activity is “cool,” we will eventually give in and agree–or, at least, we will tolerate it. Many right-thinking individuals have also known this and have argued that certain types of advertising should not be allowed on television.

Many parents over the years have claimed that commercials involving alcohol were helping their children make the decision to drink. Those in the industry would then turn around with the tired line, “if you don’t like it, turn off the TV.”

A new study, however, may begin making alcohol advertisers come up with a new line. The study shows that young people who see more advertising for alcohol drink more. In fact, there was a direct correlation between the amount of money spent on advertisements in certain markets and the level of drinking of the young people in the study.

Reuters gave some of the findings, and you may read their report by clicking here.

Maybe it’s about time for preachers, parents, elders–all Christians–to stand up against the advertising industry again. Commercials are grossly immoral and we need to do something about it.